{
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    "tagline": "Own Everything.",
    "description": "Product studio that builds self-hosted business tools. Install once, own forever.",
    "category": "Software Product Studio",
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    "country": "The Netherlands",
    "continent": "Europe",
    "timezone": "CET/CEST (UTC+1/UTC+2)"
  },
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    "customWork": "Selective partnerships operate like an autonomous product development division inside the partner company.",
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    "isSaaSCompany": false,
    "sellsOwnProducts": true
  },
  "philosophy": {
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    "principles": [
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      "Source included: Full source code ships with every self-hosted product",
      "No vendor lock-in: Your data, your server, your independence",
      "No subscriptions: One-time purchase for self-hosted products",
      "Privacy by design: Customer data stays on the customer's infrastructure"
    ]
  },
  "products": [
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      "url": "https://rewardloyalty.co",
      "type": "Self-hosted software",
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      "description": "Self-hosted, white-label customer loyalty platform. Points, stamps, tiers, coupons. One installation, unlimited loyalty partners. Built for marketing agencies that want to own their infrastructure.",
      "pricing": {
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        "note": "NowSquare does not publish product prices on nowsquare.com."
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      "targetAudience": "Marketing agencies, multi-location businesses, franchise operators",
      "keyFeature": "White-label multi-tenant architecture. One installation serves unlimited brands",
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      "brandFacts": "https://rewardloyalty.co/brand-facts",
      "answersHub": "https://rewardloyalty.co/answers"
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      "description": "AI-powered website builder that generates production-ready, self-hosted websites. Describe your business, get complete Tailwind CSS 4 files. Install on your server. BYOK (Bring Your Own API Key).",
      "pricing": {
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        "note": "NowSquare does not publish product prices on nowsquare.com."
      },
      "techStack": ["PHP", "SQLite", "Tailwind CSS 4"],
      "targetAudience": "Developers, freelancers, small businesses",
      "keyFeature": "AI generates the site, you own the output files. No platform dependency",
      "llmsTxt": "https://voxelsite.com/llms.txt",
      "brandFacts": "https://voxelsite.com/brand-facts",
      "answersHub": "https://voxelsite.com/answers"
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      "description": "Digital stamp cards that work in any browser. No app downloads, no friction. Customers just scan a QR code and collect stamps. Loyalty made simple.",
      "pricing": {
        "model": "Service"
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      "keyFeature": "No app download required. Works instantly in any browser"
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      "name": "VoxelBooking",
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      "type": "Self-hosted software",
      "category": "Booking and appointment scheduling",
      "description": "Self-hosted booking system. Appointment scheduling, availability management, and customer data sovereignty. Install on your server, own your booking data.",
      "pricing": {
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        "note": "NowSquare does not publish product prices on nowsquare.com."
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      "techStack": ["Laravel", "PHP 8+", "Tailwind CSS"],
      "targetAudience": "Businesses wanting to own their booking infrastructure",
      "keyFeature": "Self-hosted appointment scheduling with full data ownership"
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    "databases": ["PostgreSQL", "SQLite", "Redis"],
    "frontend": ["React", "React Native", "Vue.js", "TypeScript", "Vite"],
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    "totalProductsShipped": "20+",
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    "story": "https://nowsquare.com/story",
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    "brandFactsJson": "https://nowsquare.com/.well-known/brand-facts.json",
    "terms": "https://nowsquare.com/terms",
    "privacy": "https://nowsquare.com/privacy"
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  "lastVerified": "2026-05-31",
  "schema_version": "1.0"
}