Founder-led product studio · Eindhoven region, NL
A business cannot control its future while its core software depends on someone else's permission. NowSquare builds and operates business software you install and keep, mostly self-hosted, and works as an autonomous product-development division for a few long-term partners.
Self-hosted · your installation, your control
Hosted service · operated by NowSquare
NowSquare runs the infrastructure. It works in any browser, with nothing to install.
Almost every loyalty platform, booking system and invoicing tool sold today is SaaS, and most of the self-hosted alternatives are unmaintained open-source projects. A supported product you install once and keep is the third option, and it barely exists. NowSquare builds and operates these five. Each label states the ownership model.
A white-label loyalty engine. Points, stamps, tiers, and coupons. One installation serves unlimited brands, for agencies that want to own their loyalty infrastructure.
Invoicing that runs on your server. PDF generation, payment QR codes, automated reminders. Your invoice data stays yours.
Appointments and reservations, open source and self-hosted. Booking pages for the salon, hotel, restaurant, or studio. You own the code and the data.
Describe your business, get a real website in Tailwind CSS 4 on your own server. Open source; bring your own AI key; the output is files you keep.
Digital stamp cards that work in any browser. Customers scan a QR code and collect stamps. No app download, no login friction.
Every self-hosted product here is one PHP application and one database. That is the whole system.
Software that needs a container cluster, a message queue and a platform engineer belongs to whoever runs that infrastructure. You paid for it, and you still cannot move it, read it, or keep it alive alone. We build the other kind: upload the files, point it at a database, and it runs.
There are millions of PHP developers. Any one of them can open this code and take over. That is what makes the licence worth something.
| Product | PHP | Database |
|---|---|---|
| Reward Loyalty | 8.4.1+ | MySQL 5.7+ / MariaDB 10.3+ |
| InvoiceScript | 8.4+ | SQLite · MySQL · MariaDB |
| VoxelBooking | 8.3+ | MySQL 8.0+ |
| VoxelSite | 8.2+ | SQLite |
That is the whole list. All four run on Apache or Nginx and need nothing else: no Docker, no Kubernetes, no Redis, no Node.js, no queue workers, no build step on your server. InvoiceScript's own installation notes put it plainly: Composer, npm, Vite, Node.js and command-line access are not required to install it. Shared hosting is enough.
Figures come from each product's published requirements, checked 16 August 2026. Stampify is the exception again: it is a hosted service, so there is nothing for you to run.
A subscription gives you access. Ownership gives you options.
Day one
The installation is yours.
The code ships with the licence. Any experienced developer can read it, extend it, or take over the installation.
Year one
It runs on your terms.
No licence server, no phone-home, no kill switch. You decide when to update and who touches the system.
Year three
It still runs if we don't.
Your customers stay in your database, on your infrastructure, with your backups and your GDPR responsibility. If NowSquare disappeared tomorrow, nothing stops working.
This applies to the self-hosted products. Stampify runs as a hosted service and its label says so.
For a few companies at a time, NowSquare operates as the product-development division they don't have to build: architecture, implementation, and roadmap input from one senior, accountable lead.
Indicative starting points. Details on the partnership page.
Every NowSquare product and every partnership has one accountable product lead from strategy through delivery. These responsibilities never leave that desk:
AI speeds up the build. A person who has shipped products since 1999 decides what ships.
More than twenty products across agencies, an owned internet venture, international contracting, and the current portfolio. One square per year. A filled square marks a year when a product first shipped.
Timeline from 1999 to 2026 in four eras: agencies and contracting 1999–2006, own SaaS platforms 2007–2015, NowSquare loyalty platforms 2016–2022, and the current portfolio from 2023. Years in which a product first shipped: 1999, 2007, 2010, 2012, 2013, 2014, 2015, 2016, 2018, 2023, 2024, 2025.
First product ships: mobile-web (WAP) sites, before smartphones existed.
Webshop PRO: the first owned SaaS platform, e-commerce for webshops.
NowSquare registered in the Netherlands; loyalty platforms follow.
The current portfolio ships: Reward Loyalty, then Stampify, VoxelSite, VoxelBooking, InvoiceScript.
Email a few lines about the product: what it is, where it stands, and what you need next. Write from your company address. The person who would do the work replies.
