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Own what your business depends on.

A business cannot control its future while its core software depends on someone else's permission.

NowSquare builds and operates business software you install and keep, mostly self‑hosted, and works as an autonomous product‑development division for a few long‑term partners.

Products in operation.

Almost every loyalty platform, booking system and invoicing tool sold today is SaaS, and most self‑hosted alternatives are unmaintained. A supported product you install once and keep barely exists. NowSquare builds and operates the ones below; each title block states the model and where the source stands.

A white-label loyalty engine. Points, stamps, tiers, and coupons. One installation serves unlimited brands, for agencies that want to own their loyalty infrastructure.

Category
Loyalty platform
Model
Self-hosted
Source
Included with licence
In operation
Since 2023

Invoicing that runs on your server. PDF generation, payment QR codes, automated reminders. Your invoice data stays yours.

Category
Invoicing
Model
Self-hosted
Source
Included with licence
In operation
Since 2025

Appointments and reservations, open source and self-hosted. Booking pages for the salon, hotel, restaurant, or studio. You own the code and the data.

Category
Booking system
Model
Self-hosted
Source
Open source · AGPL-3.0
In operation
Since 2025

Describe your business and get a real website in Tailwind CSS 4 on your own server. Open source; bring your own AI key; the files are yours.

Category
AI site builder
Model
Self-hosted · BYOK
Source
Open source · AGPL-3.0
In operation
Since 2024

Digital stamp cards that work in any browser. Customers scan a QR code and collect stamps. No app download, no login friction.

Category
Digital stamp cards
Model
Hosted service
Source
Operated by NowSquare
In operation
Since 2024

You cannot own what you cannot operate.

Every self‑hosted product here is one PHP application and one database. That is the whole system.

Published server requirements for each NowSquare product
Product PHP Database
Reward Loyalty 8.4.1+ MySQL 5.7+ · MariaDB 10.3+
InvoiceScript 8.4+ SQLite · MySQL · MariaDB
VoxelBooking 8.3+ MySQL 8.0+
VoxelSite 8.2+ SQLite

Figures come from each product's published requirements, checked 16 August 2026.

Software that needs a container cluster, a message queue and a platform engineer belongs to whoever runs that infrastructure. You paid for it, and you still cannot move it, read it, or keep it alive alone. We build the other kind: upload the files, point it at a database, and it runs.

That is the whole list. All four run on Apache or Nginx and need nothing else: no Docker, no Kubernetes, no Redis, no Node.js, no queue workers, no build step on your server. InvoiceScript's own installation notes put it plainly: Composer, npm, Vite, Node.js and command-line access are not required to install it. Shared hosting is enough.

There are millions of PHP developers. Any one of them can open this code and take over. That is what makes the licence worth something.

Sovereignty is built into the system.

A subscription gives you access. Ownership gives you options.

  • Software should strengthen your business, not bind it to a vendor.
  • Own the systems that matter.
  • Keep control of your data.
  • Choose where your software runs.
  • Know what survives when a supplier disappears.
  1. Day one

    The installation is yours.

    The code ships with the licence. Any experienced developer can read it, extend it, or take over the installation.

  2. Year one

    It runs on your terms.

    No licence server, no phone-home, no kill switch. You decide when to update and who touches the system.

  3. Year three

    It still runs if we don't.

    Your customers stay in your database, on your infrastructure, with your backups and your GDPR responsibility. If NowSquare disappeared tomorrow, nothing stops working.

This applies to the self-hosted products. Stampify runs as a hosted service and its label says so.

Portrait of NowSquare founder Sem Kokhuis

Sem Kokhuis

Founder & Product Architect

LinkedIn (opens LinkedIn in a new tab)
Founded
2016
Product experience
Since 1999
Products shipped
20+
Based in
Eindhoven region, NL

The person who architects it, builds it.

Every NowSquare product and every partnership has one accountable product lead from strategy through delivery. These responsibilities never leave that desk:

Product decisions
You and the lead decide what gets built, what waits, and what gets cut.
Architecture
System design by the person who lives with its consequences.
Implementation
The same hands write the production code.
Operation
Deployment, updates, and the day-to-day running of what shipped.
Direct communication
Your email lands with the builder. The person who wrote the code answers it.

AI speeds up the build. A person who has shipped products since 1999 decides what ships.

An autonomous product‑development division.

For a few companies at a time, NowSquare operates as the product‑development division they don't have to build: architecture, implementation, and roadmap input from one senior, accountable lead.

Senior involvement from day one, no account layers, and a six‑month minimum. The retainers are on the Partnership page.

How partnership works, and what it starts at

Products shipped since 1999.

More than twenty products across agencies, an owned internet venture, international contracting, and the current portfolio. One square per year. A filled square marks a year when a product first shipped.

Timeline from 1999 to 2026 in four eras: agencies and contracting 1999–2006, own SaaS platforms 2007–2015, NowSquare loyalty platforms 2016–2022, and the current portfolio from 2023. Years in which a product first shipped: 1999, 2007, 2010, 2012, 2013, 2014, 2015, 2016, 2018, 2023, 2024, 2025.

Show the full product index
2025–now
InvoiceScript
2025–now
VoxelBooking
2024–now
VoxelSite
2024–now
Stampify
2023–now
Reward Loyalty
2018–2022
Discount Network
2016–2018
Loyalty Platform
2016–2020
Landing Page Platform
2015–2019
Business Manager
2014–2018
Link Pages
2014–2017
Google Maps Creator
2013–2017
Nearby Platform
2012–2016
Pulse Places
2012–2014
Mobile CMS
2010–2012
Mobile Site Builder
2007–2010
Webshop PRO

info@nowsquare.com

Eindhoven region, the Netherlands · CET

Email a few lines about the product: what it is, where it stands, and what you need next. Write from your company address. The person who would do the work replies.