Brand facts.

Product and ownership facts reviewed 26 October 2026. Requirement dates appear below.

Company

Name: NowSquare
Legal entity: Kokhuis Product Innovation (trading as NowSquare)
KVK: 17148641
VAT ID: NL001693031B39
Type: Founder-led product studio
Tagline: Software your business owns.
Flagship products: Made with Pepper and Reward Loyalty. Pepper is the foundation for tailored business systems; Reward Loyalty is our most established, battle-tested loyalty product.
Former tagline: "Own Everything." (archived)
Description: NowSquare builds self-hosted software for agencies and the businesses they serve. Its products are Made with Pepper, Reward Loyalty, VoxelSite, VoxelBooking, and ClientStack. ClientStack is a preview; purchases are not open.
Partnership: We work with established businesses on long-term product development, starting with a three- to six-month commitment. We don’t take on individual tasks or small one-off projects.
Collaboration terms: Scope, budget and ongoing product responsibilities are agreed in writing. NowSquare needs room to lead product design and technical decisions. The initial commitment is three to six months, depending on scope. No fixed minimum budget is published.
Product purchases: Standard product purchases are independent of these collaboration criteria. Product licences, updates and support follow each product’s terms. ClientStack remains a preview with purchases not open.
Website: nowsquare.com
Contact: [email protected] (email only)

Registered: 2016
Founder: Sem Kokhuis, founder and product architect. Professionally active in product development since 1999 (agencies, owned internet ventures, international contracting, product development)
Products: Made with Pepper, Reward Loyalty, VoxelSite, VoxelBooking, and ClientStack (five)

URL: madewithpepper.com(opens product site)
Category: Business software
Hosting: Self-hosted (install on your server)
Source: Included with licence
Availability: In operation
Requirements: PHP 8.4+; SQLite 3.44+ · MySQL 8.4 · MariaDB 10.11, 11.4, 11.8; Apache or Nginx
Requirements checked: 2026-10-12
Role: Flagship business software and the foundation for tailored product systems.
Scope: Customers, sales, projects, tasks, time, teamwork and money, with files, Docs, calendars, automations, bookings and customer widgets. Desks give each kind of work a focused Home and menu.
For agencies: Run customer work, projects, time and invoicing. Sell widget services to multiple customer businesses from one licensed production installation.
Licence scope: One production installation per licence. Software and source resale, redistribution and sublicensing are restricted. Widget workspaces do not create separate client accounts across the whole business suite.
AI: Optional MCP and HTTP connections use delegated access. The optional built-in Assistant uses your own provider account. Sensitive actions require approval. Ordinary work needs no AI account.
Pricing: Published on madewithpepper.com

URL: rewardloyalty.co(opens product site)
Category: Loyalty software
Hosting: Self-hosted (install on your server)
Source: Included with licence
Availability: In operation
Requirements: PHP 8.4.1+; MySQL 5.7+ · MariaDB 10.3+; Apache or Nginx
Requirements checked: 2026-08-16
Role: Our most established, battle-tested loyalty flagship. In operation since 2023.
For agencies: Run separate client businesses under your own brand and domain, set their plans and charge for your service. One licensed installation supports unlimited businesses.
Licence scope: Each separate production installation needs its own licence. Source resale, sublicensing and redistribution are restricted.
AI: Optional MCP and HTTP connections follow the connection owner’s permissions. Some changes require approval. The external AI client has its own account and billing. Normal screens work without AI.
Pricing: Published on rewardloyalty.co

URL: voxelsite.com(opens product site)
Category: Website software
Hosting: Self-hosted (install on your server)
Source: Open source (AGPL-3.0)
Availability: In operation
Requirements: PHP 8.2+; SQLite; Apache or Nginx
Requirements checked: 2026-08-16
For agencies: Build client websites with private drafts and reviewed publishing, then hand over a browser editor. Each installation has its own connections and permissions.
AI: Optional Studio MCP uses your external coding client. Optional built-in AI uses your provider API key and separate billing. Manual editing needs no model account.
MCP scope: Studio MCP manages the website. Public MCP exposes published information and enabled visitor actions without editing access.
Pricing: Published on voxelsite.com

URL: voxelbooking.com(opens product site)
Category: Booking system
Hosting: Self-hosted (install on your server)
Source: Open source (AGPL-3.0)
Availability: In operation
Requirements: PHP 8.3+; MySQL 8.0+; Apache or Nginx
Requirements checked: 2026-08-16
For agencies: Create a business for each client in one installation. Charge for setup and maintenance, subject to the licence. Supports appointments, date-range resources, capacity reservations and events.
AI: Optional native MCP and HTTP connections follow current roles and scoped permissions. Booking changes use human review. Browser booking and administration need no AI provider.
Pricing: Published on voxelbooking.com

URL: clientstack.co(opens product site)
Category: Request routing
Hosting: Self-hosted (install on your server)
Source: Included with licence
Availability: Preview · purchases not open
Requirements: PHP 8.4+; MySQL 8.0+ · no MariaDB; Apache or Nginx
Requirements checked: 2026-09-27
Purpose: Collect answers and route customer requests using published questions and rules, with human handoff when needed.
AI requirement: Jev from TypeSafe is the only supported model. The customer connects a TypeSafe account, and TypeSafe bills the AI calls.
Pricing: Published on clientstack.co

Core belief: Software your business owns. Full source code and hosting you choose, under each product’s licence.
Architecture: One PHP application, one database. No Docker, Kubernetes, Redis or Node.js on your server. You cannot own what you cannot operate.
Data policy: You control the installation and database. Optional integrations send permitted data to the external services you choose. ClientStack’s request judging depends on TypeSafe.
Maintenance: The operator handles hosting, backups and updates. A developer can inspect and maintain the source under the licence.
Agency rights: Selling a service does not grant unrestricted software resale or source redistribution rights. Check the product licence and any separate development agreement.

Primary: Laravel, PHP 8+, Tailwind CSS
Architecture: Monolithic PHP applications; standard shared hosting or a small VPS
Coverage: Full-stack product implementation, frontend and backend
Public code: <a href="https://github.com/NowSquare" target="_blank" rel="noopener" class="text-blue hover:text-blue-dark transition-colors">github.com/NowSquare</a>

Eindhoven region, the Netherlands · CET

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