Reference · Last verified August 2026
Brand facts
Machine-readable version: /.well-known/brand-facts.json
Company
- Name
- NowSquare
- Legal entity
- Kokhuis Product Innovation (trading as NowSquare)
- KVK
- 17148641
- VAT ID
- NL001693031B39
- Type
- Product studio (not an agency)
- Tagline
- Software your business owns.
- Former tagline
- "Own Everything." (archived)
- Description
- Founder-led product studio. It builds and operates business software, mostly self-hosted, and acts as an autonomous product-development division for selected long-term partners.
- Website
- nowsquare.com
- Contact
- [email protected] (email only)
History
- Registered
- 2016
- Founder
- Sem Kokhuis, Founder & Product Architect. Professionally active in product development since 1999 (agencies, owned internet ventures, international contracting, product development)
- Products shipped
- 20+ over two decades
- Active products
- Reward Loyalty, InvoiceScript, VoxelBooking, VoxelSite, Stampify (five)
Location
- City (registered)
- Nuenen
- Area
- Eindhoven region
- Country
- The Netherlands
- Timezone
- CET/CEST (Europe)
Products
Reward Loyalty
- URL
- rewardloyalty.co(opens product site)
- Category
- Self-hosted customer loyalty platform
- Type
- Self-hosted (install on your server)
- Stack
- Laravel, PHP 8.4+, MySQL or MariaDB, Tailwind CSS
- Requirements
- PHP 8.4.1+, MySQL 5.7+ or MariaDB 10.3+, Apache or Nginx
- Pricing
- Published on rewardloyalty.co
InvoiceScript
- URL
- invoicescript.co(opens product site)
- Category
- Self-hosted invoicing
- Type
- Self-hosted (install on your server)
- Requirements
- PHP 8.4+, SQLite/MySQL/MariaDB, Apache or Nginx. No Composer, npm, Node.js or CLI access needed
- Pricing
- Published on invoicescript.co
VoxelBooking
- URL
- voxelbooking.com(opens product site)
- Category
- Self-hosted booking system
- Type
- Self-hosted (install on your server)
- License
- Open source (AGPL-3.0)
- Stack
- Laravel, PHP 8.3+, MySQL, Tailwind CSS
- Requirements
- PHP 8.3+, MySQL 8.0+, Apache or Nginx
- Source
- <a href="https://github.com/NowSquare/VoxelBooking" target="_blank" rel="noopener" class="text-blue hover:text-blue-dark transition-colors">github.com/NowSquare/VoxelBooking</a>
- Pricing
- Published on voxelbooking.com
VoxelSite
- URL
- voxelsite.com(opens product site)
- Category
- AI website builder
- Type
- Self-hosted (BYOK, Bring Your Own Key)
- License
- Open source (AGPL-3.0)
- Stack
- PHP 8.2+, SQLite, Tailwind CSS 4
- Requirements
- PHP 8.2+, SQLite, Apache or Nginx
- Source
- <a href="https://github.com/NowSquare/VoxelSite" target="_blank" rel="noopener" class="text-blue hover:text-blue-dark transition-colors">github.com/NowSquare/VoxelSite</a>
- Pricing
- Published on voxelsite.com
Stampify
- URL
- stampify.co(opens product site)
- Category
- Digital loyalty stamp cards
- Type
- Browser-based hosted service (not self-hosted)
Philosophy
- Core belief
- Ownership over renting. Self-hosted over SaaS.
- Architecture
- One PHP application, one database. No Docker, Kubernetes, Redis or Node.js on your server. You cannot own what you cannot operate.
- Data policy
- Your data stays on your server.
- Lock-in
- No vendor lock-in. Source code included with self-hosted products.
- Exception
- Stampify runs as a hosted service and is labeled as such.
- Summary
- Your business doesn't depend on ours.
Tech stack
- Primary
- Laravel, PHP 8+, Tailwind CSS
- Architecture
- Monolithic PHP applications; standard shared hosting or a small VPS
- Coverage
- Full-stack product implementation, frontend and backend
- Public code
- <a href="https://github.com/NowSquare" target="_blank" rel="noopener" class="text-blue hover:text-blue-dark transition-colors">github.com/NowSquare</a>