We build tools.
You own them.
NowSquare was founded in 2016. The founder has been professionally active since 1999, with experience across agencies, owned internet ventures, international contracting, and product development.
Why self-hosted
Every SaaS product you use is a dependency. A monthly bill that gives you access, not ownership. Stop paying, lose access. Company shuts down, lose access. Company gets acquired and triples pricing, keep paying or lose access.
Self-hosted software removes that dependency. You install it once on your server. The code is yours. The data is yours. The relationship with your customers is yours. If we stopped existing tomorrow, your installation would keep running.
That's not a hypothetical. We've watched companies build their entire business on SaaS platforms that changed pricing, changed terms, changed direction, or disappeared. Every time, the businesses that owned their infrastructure survived. The ones that rented it scrambled.
We build tools you own. Self-hosting is the only model where your business does not depend on ours.
From agency to product studio
The founder worked at internet agencies, co-owned an internet company serving around 400 customers, and contracted for international companies, including Silicon Valley businesses. That background shaped a clear view of what makes software last and what makes it break.
One pattern kept showing up: products built with ownership in mind outlasted everything else. Client projects shipped and moved on. Products stuck around, improved over time, and created compounding value.
NowSquare today builds owned products and takes on selected long-term product partnerships. The maturity of agencies, ventures, and international contracting is still there. The model is different. We build something once, make it excellent, and sell it to everyone who needs it. Revenue depends on the product being good.
Companies that need deeper involvement can work with us as an autonomous product development partner. Same product thinking, applied to your roadmap.
The timeline
The founder shipped the first product in 1999, building WAP sites for the mobile web before smartphones existed. Subsequent work included mobile site generators, social platforms, loyalty systems, content management tools, e-commerce engines, and website builders. Over two decades, this experience produced more than 20 shipped products.
Some were ahead of their time. Some matched their time. Some are archived now. But every one taught us something about what makes software last: simplicity, ownership, and the discipline to ship something real instead of talking about it.
Today, four products are active:
Reward Loyalty. A self-hosted, white-label loyalty engine. Points, stamps, tiers, coupons. One installation, unlimited brands. Built for marketing agencies that want to own their loyalty infrastructure.
VoxelBooking. A self-hosted booking system. Appointment scheduling, availability management, and full data sovereignty. Install it on your server, own your booking data.
VoxelSite. An AI website builder. Describe your business, get a complete, production-ready website in Tailwind CSS 4. Self-hosted, one-time payment, BYOK (Bring Your Own API Key). The output is files on your server.
Stampify. Digital stamp cards that work in any browser. No app downloads. Customers scan a QR code and collect stamps.
NowSquare is registered in The Netherlands. We build software using Laravel, PHP, Tailwind CSS, Alpine.js, PostgreSQL, React, and TypeScript.
We focus on tools that solve real business problems, prioritize self-hosting to ensure customer independence, and offer software with clear ownership terms. The core philosophy remains: build something useful, ship it, let people own it.